Potential Beekeepers and the Public

Guidance for Beekeeping Associations on Communication and Public Engagement
By Roger Patterson

Interest in bees and beekeeping has grown dramatically in the 21st century—fuelled partly by media stories and well-intentioned but often inaccurate messaging. While much of this publicity is outside the control of beekeepers, ignoring it is unwise.

If beekeepers do not provide clear, authoritative information, others will fill the gap—and often with misinformation. BKAs must take a proactive and constructive approach.

“If organised beekeeping does not respond, others certainly will—and their message may be far less helpful.”

Public Interest: Opportunity or Misconception?

The public often hears simplified messages:

  • “Bees are in trouble.”
  • “Buy a hive or plant flowers and you’ll save them.”
  • “Honey comes from a tap with no work at all.”

Many of these messages come from non-beekeepers or organisations seeking “green credentials.” They may be frustrating, but they will not disappear—and ignoring them is not a strategy.

BKAs should respond constructively by:

  • Providing accurate, accessible information.
  • Keeping tone positive, not dismissive.
  • Respectfully addressing misconceptions.

Why Public Engagement Matters

The wider public plays a critical role in supporting beekeeping:

  • They buy hive products.
  • They host out-apiaries.
  • They provide essential forage.
  • They encounter swarms.
  • Some will become future beekeepers.
“A steady flow of clear, calm communication achieves far more than a burst of publicity once every few years.”

Using Publicity to Advantage

Local Print Media

Free local magazines constantly seek content. Short seasonal articles about bees, forage, or swarms can generate steady interest and position the BKA as a trusted authority.

Social Media

BKA-run channels can be powerful, but must be beekeeper-led. Well-meaning sympathisers can unintentionally spread poor or inaccurate information.

Publicity Officer

Appointing a publicity officer can transform outreach—but always check what a publication plans to print. Interviews may be edited heavily and out of context.

Events, Shows and Displays

Shows and public events are excellent opportunities to connect:

  • Place key information at eye level.
  • Avoid clutter and trivial trivia.
  • Use an observation hive—always a crowd-puller.
  • Mark the queen and drones for visibility.
  • Use virtual hive demos.
  • Ensure stewards are friendly and knowledgeable.

Three core aims:

  • Inform the public
  • Support prospective beginners
  • Sell hive products

Websites and Online Resources

A dedicated “For the Public” section helps steer people away from misinformation. Include:

  • What to do when you see a swarm
  • Differences between bee species
  • Realistic expectations for beginners
  • Links to reliable resources
  • A member-sourced photo gallery
The Core Challenge:
There is a vast amount of unreliable information online. BKAs cannot remove it, but they can offer clear, authoritative alternatives.

Conclusion

Public interest in bees is not going away. Beekeeping associations can either guide public understanding or allow others—with less knowledge—to shape it.

Positive engagement, reliable information and consistent communication help attract suitable new beekeepers and protect the craft for the future.